Mystery Shopping Surveys, a crucial part of corporate development strategies, are carried out with the Mystery Shopper method to measure and understand the service quality levels experienced by customers. In these surveys, service processes are experienced by Mystery Shoppers. Mystery Shoppers record and communicate all their observations, comments and evaluations during their experience.
Tailored for cafes and restaurants, Mystery Shopper Surveys cover all the service and experience a real customer gets at a cafe or restaurant. They address and examine all tangible & intangible elements experienced in the cafe/restaurant throughout the service. What is the quality of the service offered at the cafe/restaurant? How do customers experience the service with its tangible and intangible elements? How and to what extent cafe/restaurant personnel training is reflected in the service processes? Mystery Shopper Surveys enable you to get the answers to these questions with the highest accuracy to objective reality, and see the gap between the customer experiences you want to provide and the customer experiences you provide. They measure the service quality and performance as per the defined finding group. The report issued at the end of the survey project sheds light on all strengths and areas for improvement at the cafe/restaurant. Cafe/Restaurant personnel performance can be determined individually (on name basis) if desired and can be considered as an element of the internal reward system. Mystery Shopper Survey helps to easily map out strategies to increase customer satisfaction during their time in the cafe/restaurant.
We design and carry out a tailored Mystery Shopper Survey for your business to bring your cafe/restaurant to its optimum performance.