Mystery Shopper Surveys that play a key role in improving the impression of the target audience about organizations are conducted by Mystery Shoppers who visit your store, pretending to be real customers. Apart from a physical store, an online shopping platform or a call center can also be the focus of a Mystery Shopper Survey. The underlying questions of such surveys point to an approach that clearly reveals the quality of service.

What is the quality of the service does your brand or organization offer? How do your customers experience your service with its tangible & intangible elements? How and to what extent are your personnel trainings reflected in the field? Mystery Shopper Surveys enable you to get the answers to these questions with the highest accuracy to objective reality, and see the gap between the customer experiences you want to provide and the customer experiences you provide. It measures your service quality and performance as per the defined finding groups. The report issued at the end of the survey project sheds light on all strengths and areas for improvement. Personnel performance can be determined individually (on name basis) if desired and can be considered as an element of the internal reward system. Mystery Shopper Survey helps to identify strategies to increase customer satisfaction as well as measures to enhance brand value.

With our experienced team, we design and conduct Mystery Shopper Surveys in retail, luxury retail, electronics, white goods, furniture, jewelry, café-restaurants, and airport operations.