Your target audience expects the right communication from you to support your corporate success. What is the level of your empathy with them?
Your corporate success level is directly proportional to the success level of healthy and strong communication you establish with your target audience. The characteristics, expectations, reactions, feelings and thoughts of the social segments you want to address with your brands, products and services shed light on your market position and set your course of action and your path toward the future.
Focus Group Surveys allow you to collect data through the group interaction method and also, give you the opportunity to get to know your target audience and analyze them in depth. They allow you to understand the individuals that make up your target audience by putting yourself in their place. In Focus Group meetings within the scope of the surveys, group members discuss and exchange views on specific topics. All opinions and approaches about services and products are discussed in these meetings. The first step is to determine the duration of the Focus Group meeting and carefully select the participants. Participant profile reflects the characteristics of the target audience based on criteria such as job, age, gender, status, socio-economic level. Focus Group is one of the most convenient methods for organizations to get to know their audience in their fields.
We design tailored Focus Group Surveys for your organization to reveal the current level of perception you want to create with your brands, products and services, and to unveil the criticism or expectations towards your organization.